Foster your leadership and communicative business skills
TheMaster in Executive English – MEE is aimed at employers and managers who wish to develop and boost their communicative and leadership skills in English in order to compete in international environments. Designed for employers, managers and professionals from different sectors that wish to expand abroad; this master’s objective is not to teach only English. Instead, by the end of this master participants will have the ability to express decisions related to their business area in a global corporate environment. Similarly, they will capable of developing the strategic arguments of their companies and improve their negotiation and leadership abilities.
Curriculum
AIMS
Certification
Methodology
The master’s teaching programme is structured divided into five modules:
General English
The aim of this module is to revise and learn basic contents which will enable participants to acquire an optimal level both in spoken and written English in order to communicate effectively in different contexts.
- Revise and activate any previous knowledge
- General grammar and vocabulary
- Introducing yourself and greetings
- Pronunciation and spelling
Communication Skills
This module’s content focuses on enabling participants to deliver messages orally (conversations, phone calls) or in writing format (letters, reports, emails, etc.) Likewise, participants will be provided with the tools that will enable them to conduct and participate in meetings held in English, which at the same time will encourage them to get involved and transmit their ideas in a clear, polite and practical way.
- Etiquette and protocol
- Phoning and mailing. Intercultural communication
- Formal meetings
- Negotiation
- Socialisation
- Ethics in corporate environments
Leadership and Strategy
In this module participants will learn the necessary language structures and tools to manage their leadership skills in working environments where English is the vehicle language.
Participants will be able to communicate in English all their business and marketing decisions about their portfolio, the aims of the organisation as well as their analysis of the range of products and product line.
- The language of leaders
- Conflict management
- Globalisation
- Leadership scenarios: mobility and the staff’s work environment
- Innovation
Management
This module will provide participants with the required language knowledge to be able to carry out trade and business negotiations in English, focusing not only on the communicative skills, but also on the theoretical and practical framework which will help them develop their negotiation skills through role-play activities and business cases.
- Vocabulary and idioms in the corporate world
- The business grammar in oral settings
- International negotiation
- Effective proposals
- Formal business presentations
Performance and Market Orientation
The aim of this module is developing the communicative skills in English that are needed to develop strategic arguments regarding the client’s role in the organisation, the keys to the new consumer in our consumer society and their position among the current brands.
- Strategic communication
- Customer focus
- Customer analysis
- Creation of value
- Brand communication
- Brand positioning
- Strengthen participants’ different communicative skills in English as a foreign language in the CEFR (Common European Framework of Reference for Languages).
- Provide participants with the necessary skills to communicate fluently at a professional level in International English.
- Develop the adequate skills for a good oratory within the corporate environment.
- Obtain a certificate in Business English by a reference institution, Cambridge English Language Assessment.
Participants will take an official exam which will certify their language level through the completion of Cambridge English: Business Certificates official certificate, also known as Business English Certificates (BEC)
- Cambridge English: Business Vantage (BEC Vantage), corresponding to B2 in the CEFR
- Cambridge English: Business Higher (BEC Higher), corresponding to C1 in the CEFR
The master in Executive English is designed so that participants put into practice all they know through:
- Participative sessions The speaker will develop content encouraging student’s involvement through debates, discussions and exchange of ideas.
- Dynamic sessions aimed at developing communicative skills. Participants will have to improve and put into practice the concepts learnt by carrying out role-play activities.
- Group sessions which will promote the exchange of ideas and the development of their language skills.
- Business Cases that will make participants analyse situations, make decisions and negotiate solutions with the other participants.
- Self-study out of the classroom that will enable students to manage their learning process and evolution thanks to the materials they will have available, reinforcing their autonomous learning in the different skills with the use of articles, listening activities, videos, as well as the elaboration of presentations based on practical cases, etc.
- Preparation for the Official Certificate. The preparation for these exams will give students the opportunity to become familiar with using English for several day-to-day actions, turning them into assets for businesses.
